Role
Designer

Agency
Deutsch LA

Year
2018

Target Back to School

Back to school shopping can be a stressful time of year. With a million options and zero time to do it, the check list seems impossible. To empower Target guests, we created a campaign that talks to moms like moms talk to moms: like someone who’s got your back. 

You got this! A campaign aimed at giving Mom the confidence she needs to get everything on trend, under budget and all in one place.

Target Back to School

Back to school shopping can be a stressful time of year. With a million options and zero time to do it, the check list seems impossible. To empower Target guests, we created a campaign that talks to moms like moms talk to moms: like someone who’s got your back. 

You got this! A campaign aimed at giving Mom the confidence she needs to get everything on trend, under budget and all in one place.

Target Back to School

Back to school shopping can be a stressful time of year. With a million options and zero time to do it, the check list seems impossible. To empower Target guests, we created a campaign that talks to moms like moms talk to moms: like someone who’s got your back. 

You got this! A campaign aimed at giving Mom the confidence she needs to get everything on trend, under budget and all in one place.

TGT_BTS_Carousel_Lunch_1_Assortment_1000x1000
TGT_BTS_Carousel_Lunch_3_Assortment_1000x1000
Target_BTS_Folio_IGGIF
TGT_BTS_FBTab_Supplies_3
TGT_BTS_Pinterest_Denim_600× 1067
TGT_BTS_Carousel_Lunch_2_Assortment_1000x1000
TGT_BTS_Pinterest_LunchMonster_600×1067
TGT_BTS_Pinterest_SuppliesUnicorn_600x1067
TGT_BTS_FBTab_Outfits_1

Broadcast Spots

Directors: Mathery
Set Design: Adi Goodrich

Broadcast Spots

Directors: Mathery
Set Design: Adi Goodrich

Broadcast Spots

Directors: Mathery
Set Design: Adi Goodrich

The Team
Creative Directors: Julie Liu, Lesley Coleman
Associate Creative Director: Patricia Ortiz
Art Directors: Mel Riggs, Rachel Ma
Design Director: Greta Mantooth
Designers: Karen Pham, Lily Huang
Copywriters: Catherine Ogletree, Lukas Miller
Photographer: Stephanie Gonot 
Agency: Deutsch LA

©2019 All projects made by Karen Pham and collaborators.