ROLE
Designer

AGENCY
Deutsch LA

YEAR
2018

ROLE
Designer

AGENCY
Deutsch LA

YEAR
2018

ROLE
Designer

AGENCY
Deutsch LA

YEAR
2018

TARGET EASTER

Easter is a time of awakening—an invitation to refresh our perspective, step away from the routine and mundane so that our minds can wander from sense to nonsense. This “Easter Fools’ Day”, we invited Target guests to play with their imagination. Trusting their nonsense. Giving up common sense. Throwing out the rules. To be fools.

Don’t make sense. Make fun.

We created an Easter brand book that later served as the visual guide for the Target Easter 2018 campaign. 

TARGET EASTER

Easter is a time of awakening—an invitation to refresh our perspective, step away from the routine and mundane so that our minds can wander from sense to nonsense. This “Easter Fools’ Day”, we invited Target guests to play with their imagination. Trusting their nonsense. Giving up common sense. Throwing out the rules. To be fools.

Don’t make sense. Make fun.

We created an Easter brand book that later served as the visual guide for the Target Easter 2018 campaign. 

TARGET EASTER

Easter is a time of awakening—an invitation to refresh our perspective, step away from the routine and mundane so that our minds can wander from sense to nonsense. This “Easter Fools’ Day”, we invited Target guests to play with their imagination. Trusting their nonsense. Giving up common sense. Throwing out the rules. To be fools.

Don’t make sense. Make fun.

We created an Easter brand book that later served as the visual guide for the Target Easter 2018 campaign. 

TARGET EASTER

Easter is a time of awakening—an invitation to refresh our perspective, step away from the routine and mundane so that our minds can wander from sense to nonsense. This “Easter Fools’ Day”, we invited Target guests to play with their imagination. Trusting their nonsense. Giving up common sense. Throwing out the rules. To be fools.

Don’t make sense. Make fun.

We created an Easter brand book that later served as the visual guide for the Target Easter 2018 campaign. 

TARGET EASTER

Easter is a time of awakening—an invitation to refresh our perspective, step away from the routine and mundane so that our minds can wander from sense to nonsense. This “Easter Fools’ Day”, we invited Target guests to play with their imagination. Trusting their nonsense. Giving up common sense. Throwing out the rules. To be fools.

Don’t make sense. Make fun.

We created an Easter brand book that later served as the visual guide for the Target Easter 2018 campaign. 

Easter_Docu_cover_quad
Target_Easter_Book0245
Target_Easter_Book0188
Target-Easter-Book0197_pink

Broadcast Spot

DIRECTORS: AKATRE
ORIGINAL MUSIC: ANTFOOD

THE TEAM
Executive Creative Director: Jorge Calleja
Creative Director: Carmen Love
Senior Art Director: Rachel Ma
Design Directors: Cris Strittmatter, Greta Mantooth
Designers: Karen Pham, Syd Rein
Copywriters: Catherine Ogletree, Lukas Miller
Photographer: Ben Morris

©2019 All projects made by Karen Pham and collaborators.