ROLE
Designer

AGENCY
Deutsch LA

YEAR
2018

ROLE
Designer

AGENCY
Deutsch LA

YEAR
2018

ROLE
Designer

AGENCY
Deutsch LA

YEAR
2018

ROLE
Designer

AGENCY
Deutsch LA

YEAR
2018

ROLE
Designer

AGENCY
Deutsch LA

YEAR
2018

Target x Theatrical Licensing

Target has always been a place where
 people can go to escape, wonder, 
belong, and discover. And the products 
have always been
 the catalysts for 
our imagination.

For this theatrical campaign season, we combine the power of Target's products with the playful use of shadows to make the imaginary real.

Unleash Your Imagination is a campaign for licensed products at Target in partnership with the theatrical releases of Avengers: Infinity War, Jurassic World: Fallen Kingdom, and Solo: A Star Wars Movie. Through the use of shadows, Target invites everyone to be the captain of their own imagination.

Target x Theatrical Licensing

Target has always been a place where
 people can go to escape, wonder, 
belong, and discover. And the products 
have always been
 the catalysts for 
our imagination.

For this theatrical campaign season, we combine the power of Target's products with the playful use of shadows to make the imaginary real.

Unleash Your Imagination is a campaign for licensed products at Target in partnership with the theatrical releases of Avengers: Infinity War, Jurassic World: Fallen Kingdom, and Solo: A Star Wars Movie. Through the use of shadows, Target invites everyone to be the captain of their own imagination.

Target x Theatrical Licensing

Target has always been a place where
 people can go to escape, wonder, 
belong, and discover. And the products 
have always been
 the catalysts for 
our imagination.

For this theatrical campaign season, we combine the power of Target's products with the playful use of shadows to make the imaginary real.

Unleash Your Imagination is a campaign for licensed products at Target in partnership with the theatrical releases of Avengers: Infinity War, Jurassic World: Fallen Kingdom, and Solo: A Star Wars Movie. Through the use of shadows, Target invites everyone to be the captain of their own imagination.

Pins_Avengers_black panther
Pins_Avengers_ironspider
Pins_Avengers_captain america
Pins_Avengers_marvel tee man
Pins_Avengers_thanos glove
Pins_Avengers_pj boy
Pins_Jurassic_t-rex
Pins_Jurassic_raptor
Pins_Jurassic_clever girl
Pins_Jurassic_veggiesaurus
Pins_Jurassic_pj girl
Pins_Solo_han-and-chewie-red
Pins_Solo_chewie girl_shad

THE TEAM
Executive Creative Director: Jorge Calleja
Creative Director: Jon Willard
Design Director: Greta Mantooth
Designers: Karen PhamSyd Rein
Copywriter: Rocio Urena, Catharine Ogletree
Video Directors & Photographer: JUCO

©2019 All projects made by Karen Pham and collaborators.