Role
Associate Design Director
Agency
Deutsch LA
Year
2022
Role
Associate Design Director
Agency
Deutsch
Year
2022
Role
Associate Design Director
Agency
Deutsch
Year
2022
Walmart Commerce Technologies
"Retail is changing, and there’s a lot of pressure to adapt quickly and serve customers where, when and how they shop."
Walmart Commerce Technologies (WCT) is a B2B initiative born out of the Walmart Global Tech division, which offers retail businesses the world-class technologies that Walmart uses to enable operations like self-checkout, pickup and delivery, to accelerate growth for their own business.
DLA helped to create brand positioning, a name (formerly Tech Commercialization), a sophisticated visual ID, and a one-page website to capture lead generation.
Our mission was to create a unique visual brand identity for the WCT team whilst maintaining a visual thread to Walmart Global Tech.
This visual identity brings to life the seamless omnichannel experience that retailers can leverage with Walmart’s technology. We use gradient lines to illustrate this connectivity and growth. We also use illustrations to add humanity and showcase abstract concepts.
The end result was a collaborative effort between DLA and Walmart digital teams. We implemented customized modules into a website built within the Walmart.com environment.
Walmart Commerce Technologies
"Retail is changing, and there’s a lot of pressure to adapt quickly and serve customers where, when and how they shop."
Walmart Commerce Technologies (WCT) is a B2B initiative born out of the Walmart Global Tech division, which offers retail businesses the world-class technologies that Walmart uses to enable operations like self-checkout, pickup and delivery, to accelerate growth for their own business.
DLA helped to create brand positioning, a name (formerly Tech Commercialization), a sophisticated visual ID, and a one-page website to capture lead generation.
Our mission was to create a unique visual brand identity for the WCT team whilst maintaining a visual thread to the umbrella organization, Walmart Global Tech.
This visual identity brings to life the seamless omnichannel experience that retailers can leverage with Walmart’s technology. We use gradient lines to illustrate this connectivity and growth. We also use illustrations to add humanity and showcase abstract concepts.
The end result was a collaborative effort between DLA and Walmart digital teams. We implemented customized modules into a website built within the Walmart.com environment.
Walmart Commerce Technologies
"Retail is changing, and there’s a lot of pressure to adapt quickly and serve customers where, when and how they shop."
Walmart Commerce Technologies (WCT) is a B2B initiative born out of the Walmart Global Tech division, which offers retail businesses the world-class technologies that Walmart uses to enable operations like self-checkout, pickup and delivery, to accelerate growth for their own business.
DLA helped to create brand positioning, a name (formerly Tech Commercialization), a sophisticated visual ID, and a one-page website to capture lead generation.
Our mission was to create a unique visual brand identity for the WCT team whilst maintaining a visual thread to the umbrella organization, Walmart Global Tech.
This visual identity brings to life the seamless omnichannel experience that retailers can leverage with Walmart’s technology. We use gradient lines to illustrate this connectivity and growth. We also use illustrations to add humanity and showcase abstract concepts.
The end result was a collaborative effort between DLA and Walmart digital teams. We implemented customized modules into a website built within the Walmart.com environment.
View the website
Walmart Commerce Technologies
"Retail is changing, and there’s a lot of pressure to adapt quickly and serve customers where, when and how they shop."
Walmart Commerce Technologies (WCT) is a B2B initiative born out of the Walmart Global Tech division, which offers retail businesses the world-class technologies that Walmart uses to enable operations like self-checkout, pickup and delivery, to accelerate growth for their own business.
DLA helped to create brand positioning, a name (formerly Tech Commercialization), a sophisticated visual ID, and a one-page website to capture lead generation.
Our mission was to create a unique visual brand identity for the WCT team whilst maintaining a visual thread to the umbrella organization, Walmart Global Tech.
This visual identity brings to life the seamless omnichannel experience that retailers can leverage with Walmart’s technology. We use gradient lines to illustrate this connectivity and growth. We also use illustrations to add humanity and showcase abstract concepts.
The end result was a collaborative effort between DLA and Walmart digital teams. We implemented customized modules into a website built within the Walmart.com environment.
View the website
Color Palette
Color Palette
Color Palette
The WCT color palette is bright & friendly—leaning into a range of blues & a pop of green, which is consistent with the global tech green for a connective thread that links back to Walmart Global Tech (WGT). We utilize a total of four primary colors & four secondary.
These colors create a cool tone palette that evokes feelings of trust & stability. The infusion of our electric gradient options helps to liven up the overall brand feel.
The WCT color palette is bright & friendly—leaning into a range of blues & a pop of green, which is consistent with the global tech green for a connective thread that links back to Walmart Global Tech (WGT). We utilize a total of four primary colors & four secondary.
These colors create a cool tone palette that evokes feelings of trust & stability. The infusion of our electric gradient options helps to liven up the overall brand feel.
The WCT color palette is bright & friendly—leaning into a range of blues & a pop of green, which is consistent with the global tech green for a connective thread that links back to Walmart Global Tech (WGT). We utilize a total of four primary colors & four secondary.
These colors create a cool tone palette that evokes feelings of trust & stability. The infusion of our electric gradient options helps to liven up the overall brand feel.
The WCT color palette is bright & friendly—leaning into a range of blues & a pop of green, which is consistent with the global tech green for a connective thread that links back to Walmart Global Tech (WGT). We utilize a total of four primary colors & four secondary.
These colors create a cool tone palette that evokes feelings of trust & stability. The infusion of our electric gradient options helps to liven up the overall brand feel.
Photography
Photography
Photography
The photography style is an extension of the art direction & humanity unearthed by WGT. The imagery reflects the diversity of our associates, merchants, & consumers—while always being bright, joyful, & optimistic. Wherever possible, the photography should show a range of commerce technology instances—from curbside pickup to the operations of running a business.
Photos also include pops of blue in order to create an ownable photography style for WCT.
The photography style is an extension of the art direction & humanity unearthed by WGT. The imagery reflects the diversity of our associates, merchants, & consumers—while always being bright, joyful, & optimistic. Wherever possible, the photography should show a range of commerce technology instances—from curbside pickup to the operations of running a business.
Photos also include pops of blue in order to create an ownable photography style for WCT.
The photography style is an extension of the art direction & humanity unearthed by WGT. The imagery reflects the diversity of our associates, merchants, & consumers—while always being bright, joyful, & optimistic. Wherever possible, the photography should show a range of commerce technology instances—from curbside pickup to the operations of running a business.
Photos also include pops of blue in order to create an ownable photography style for WCT.
The photography style is an extension of the art direction & humanity unearthed by WGT. The imagery reflects the diversity of our associates, merchants, & consumers—while always being bright, joyful, & optimistic. Wherever possible, the photography should show a range of commerce technology instances—from curbside pickup to the operations of running a business.
Photos also include pops of blue in order to create an ownable photography style for WCT.
Website
Website
Website
The final product is a global website that is useful, relatable, responsive, modern and elegant. The design approach is minimal and clean with the use of extensive white space and intentional moments of utility. The photography alongside the use of friendly illustrations provide a sense of warmth that is inviting and personable.
The final product is a global website that is useful, relatable, responsive, modern and elegant. The design approach is minimal and clean with the use of extensive white space and intentional moments of utility. The photography alongside the use of friendly illustrations provide a sense of warmth that is inviting and personable.
The final product is a global website that is useful, relatable, responsive, modern and elegant. The design approach is minimal and clean with the use of extensive white space and intentional moments of utility. The photography alongside the use of friendly illustrations provide a sense of warmth that is inviting and personable.
The final product is a global website that is useful, relatable, responsive, modern and elegant. The design approach is minimal and clean with the use of extensive white space and intentional moments of utility. The photography alongside the use of friendly illustrations provide a sense of warmth that is inviting and personable.
The final product is a global website that is useful, relatable, responsive, modern and elegant. The design approach is minimal and clean with the use of extensive white space and intentional moments of utility. The photography alongside the use of friendly illustrations provide a sense of warmth that is inviting and personable.
