Role
Senior Designer

Agency
Deutsch LA

Year
2019

Role
Senior Designer

Agency
Deutsch

Year
2019

Role
Senior Designer

Agency
Deutsch

Year
2019

Google Stadia

Revealed in March 2019, Stadia is a new cloud-based gaming service from Google that lets gamers stream the best games across any device, anywhere.

In partnership with Google and Google Creative Lab, we sought to capture and elevate the service’s guiding principle: one place for all the ways we play. We helped develop the brand identity and visual system that celebrates Stadia’s simplicity, inclusivity and innovation.

Google Stadia

Revealed in March 2019, Stadia is a new cloud-based gaming service from Google that lets gamers stream the best games across any device, anywhere.

In partnership with Google and Google Creative Lab, we sought to capture and elevate the service’s guiding principle: one place for all the ways we play. We helped develop the brand identity and visual system that celebrates Stadia’s simplicity, inclusivity and innovation.

Google Stadia

Revealed in March 2019, Stadia is a new cloud-based gaming service from Google that lets gamers stream the best games across any device, anywhere.

In partnership with Google and Google Creative Lab, we sought to capture and elevate the service’s guiding principle: one place for all the ways we play. We helped develop the brand identity and visual system that celebrates Stadia’s simplicity, inclusivity and innovation.

sta·di·a

plural noun for stadium
defintion: a sports arena with tiers of seats for spectators

sta·di·a

plural noun for stadium
defintion: a sports arena with tiers of seats for spectators

sta·di·a

plural noun for stadium
defintion: a sports arena with tiers of seats for spectators

Stadia’s symbol is a rallying cry for everyone to gather around.

A flag that can be taken up by anyone—players, spectators, and creators—to play in a world of infinite stadiums.

Stadia’s symbol is a rallying cry for everyone to gather around.

A flag that can be taken up by anyone—players, spectators, and creators—to play in a world of infinite stadiums.

Stadia’s symbol is a rallying cry for everyone to gather around.

A flag that can be taken up by anyone—players, spectators, and creators—to play in a world of infinite stadiums.

Logo01ver
Controller-01
Logo04

Color Palette

Color Palette

Color Palette

Comprised of vibrant oranges and a deep plum, the colors evoke feelings of whimsy and thrill. The color combinations create a bold gradient that helps to unify and entice gamers onto a new frontier that’s waiting to be explored.

Comprised of vibrant oranges and a deep plum, the colors evoke feelings of whimsy and thrill. The color combinations create a bold gradient that helps to unify and entice gamers onto a new frontier that’s waiting to be explored.

Comprised of vibrant oranges and a deep plum, the colors evoke feelings of whimsy and thrill. The color combinations create a bold gradient that helps to unify and entice gamers onto a new frontier that’s waiting to be explored.

ColorPalette

Typography

Typography

Typography

To extend and amplify our brand voice, we use Google Sans as our typeface for all Stadia communications.

To extend and amplify our brand voice, we use Google Sans as our typeface for all Stadia communications.

To extend and amplify our brand voice, we use Google Sans as our typeface for all Stadia communications.

Typography

Brand Guidelines

Brand Guidelines

Brand Guidelines

We created a brand guidelines document (roughly 200 pages) to introduce the essential elements of the Stadia identity system and explain how to use them to maintain a memorable and meaningful voice for Stadia.

We created a brand guidelines document (roughly 200 pages) to introduce the essential elements of the Stadia identity system and explain how to use them to maintain a memorable and meaningful voice for Stadia.

We created a brand guidelines document (roughly 200 pages) to introduce the essential elements of the Stadia identity system and explain how to use them to maintain a memorable and meaningful voice for Stadia.

Guidelines_Overview

Application

Application

Application

Our visual system focuses on building from white and adding the brand’s vibrant palette to only what is necessary.

Our visual system focuses on building from white and adding the brand’s vibrant palette to only what is necessary.

Our visual system focuses on building from white and adding the brand’s vibrant palette to only what is necessary.

Swag
Moscone
Banners
Wild Posting

Game Developers Conference

Game Developers Conference

Game Developers Conference

All this work culminated in a Stadia brand and product reveal during a highly regarded keynote at the Game Developers Conference. Our brand work informed the design of the presentation as well as the special exhibition areas to debut the branding and platform specs. 

All this work culminated in a Stadia brand and product reveal during a highly regarded keynote at the Game Developers Conference. Our brand work informed the design of the presentation as well as the special exhibition areas to debut the branding and platform specs. 

All this work culminated in a Stadia brand and product reveal during a highly regarded keynote at the Game Developers Conference. Our brand work informed the design of the presentation as well as the special exhibition areas to debut the branding and platform specs. 

google-stadia-2
Social3

Additional Exploration

Additional Exploration

Additional Exploration

Just a few iterations ago.

Just a few iterations ago.

Just a few iterations ago.

Opt03-types
Overview
image20
V1_Overview

The Team
Head of Design: Adhemas Batista
Design Director: Jean-Lou Renoux
Designers: Karen Pham, Ayla Kim, Taryn Oshiro-Wachi, Joo Woo, Jun Ikeya
(in collaboration with Google & Google Creative Lab)

The Team
Head of Design: Adhemas Batista
Design Director: Jean-Lou Renoux
Designers: Karen Pham, Ayla Kim, Taryn Oshiro-Wachi, Joo Woo, Jun Ikeya
(in collaboration with Google & Google Creative Lab)

The Team
Head of Design: Adhemas Batista
Design Director: Jean-Lou Renoux
Designers: Karen Pham, Ayla Kim, Taryn Oshiro-Wachi, Joo Woo, Jun Ikeya
(in collaboration with Google & Google Creative Lab)

©2019 All projects made by Karen Pham and collaborators.