Role
Associate Design Director

Agency
Deutsch LA

Year
2021

Role
Associate Design Director

Agency
Deutsch

Year
2021

Role
Associate Design Director

Agency
Deutsch

Year
2021

Walmart+

A membership for anything today brings

Walmart’s first-ever membership program rolled out in 2020⁠—bringing together in-store and online benefits to save customers time and money. The membership offers a variety of perks⁠—including early access to upcoming sales and releases, free unlimited deliveries from the store, mobile scan and go, and fuel discounts across its partner gas stations.

Our team was brought on to create the Visual Identity System for the brand—developing the benefit visuals, photo style, and design templates to ensure consistency across multiple channels, supporting campaigns, and the online experience.


Walmart+

A membership for anything today brings

Walmart’s first-ever membership program rolled out in 2020⁠—bringing together in-store and online benefits to save customers time and money. The membership offers a variety of perks⁠—including early access to upcoming sales and releases, free unlimited deliveries from the store, mobile scan and go, and fuel discounts across its partner gas stations.

Our team was brought on to create the Visual Identity System for the brand—developing the benefit visuals, photo style, and design templates to ensure consistency across multiple channels, supporting campaigns, and the online experience.


Walmart+

A membership for anything today brings

Walmart’s first-ever membership program rolled out in 2020⁠—bringing together in-store and online benefits to save customers time and money. The membership offers a variety of perks⁠—including early access to upcoming sales and releases, free unlimited deliveries from the store, mobile scan and go, and fuel discounts across its partner gas stations.

Our team was brought on to create the Visual Identity System for the brand—developing the benefit visuals, photo style, and design templates to ensure consistency across multiple channels, supporting campaigns, and the online experience.


Walmart+

A membership for anything today brings

Walmart’s first-ever membership program rolled out in 2020⁠—bringing together in-store and online benefits to save customers time and money. The membership offers a variety of perks⁠—including early access to upcoming sales and releases, free unlimited deliveries from the store, mobile scan and go, and fuel discounts across its partner gas stations.

Our team was brought on to create the Visual Identity System for the brand—developing the benefit visuals, photo style, and design templates to ensure consistency across multiple channels, supporting campaigns, and the online experience.

Walmart+

A membership for anything today brings

Walmart’s first-ever membership program rolled out in 2020⁠—bringing together in-store and online benefits to save customers time and money. The membership offers a variety of perks⁠—including early access to upcoming sales and releases, free unlimited deliveries from the store, mobile scan and go, and fuel discounts across its partner gas stations.

Our team was brought on to create the Visual Identity System for the brand—developing the benefit visuals, photo style, and design templates to ensure consistency across multiple channels, supporting campaigns, and the online experience.

Photography Style

Photography Style

Photography Style

In the spirit of “For anything today brings,” our goal is to capture authentic life moments in a fun & energetic way.

Subject matter should be caught in mid-motion and shot at the height of the moment. 

Photography style should be bold, high-contrast, with very little depth of field.

In the spirit of “For anything today brings,” our goal is to capture authentic life moments in a fun & energetic way.

Subject matter should be caught in mid-motion and shot at the height of the moment. 

Photography style should be bold, high-contrast, with very little depth of field.

In the spirit of “For anything today brings,” our goal is to capture authentic life moments in a fun & energetic way.

Subject matter should be caught in mid-motion and shot at the height of the moment.

Photography style should be bold, high-contrast, with very little depth of field.

In the spirit of “For anything today brings,” our goal is to capture authentic life moments in a fun & energetic way.

Subject matter should be caught in mid-motion and shot at the height of the moment.

Photography style should be bold, high-contrast, with very little depth of field.

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Color Palette

Color Palette

Color Palette

As a sub-brand of Walmart, we lean into Spark Yellow & White as our core colors and shy away from hero-ing Walmart blue to help set the two brands apart. 

As a sub-brand of Walmart, we lean into Spark Yellow & White as our core colors and shy away from hero-ing Walmart blue to help set the two brands apart. 

As a sub-brand of Walmart, we lean into Spark Yellow & White as our core colors and shy away from hero-ing Walmart blue to help set the two brands apart. 

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Typography

Typography

Typography

To extend and amplify our brand voice, we use Bogle as our typeface for all Walmart+ communications.

To extend and amplify our brand voice, we use Bogle as our typeface for all Walmart+ communications.

To extend and amplify our brand voice, we use Bogle as our typeface for all Walmart+ communications.

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Brand Guidelines & Visuals

Brand Guidelines & Visuals

Brand Guidelines & Visuals

Throughout 2021 and 2022, we've evolved our brand guidelines to hone in on how Walmart+ is set apart from the Walmart brand⁠—not only in terms of colors but also in photography style and visual applications. Our visuals embody the spirit of our creative platform "For anything today brings," with its bright, optimistic, & energetic ways.

Throughout 2021 and 2022, we've evolved our brand guidelines to hone in on how Walmart+ is set apart from the Walmart brand⁠—not only in terms of colors but also in photography style and visual applications. Our visuals embody the spirit of our creative platform "For anything today brings," with its bright, optimistic, & energetic ways.

Throughout 2021 and 2022, we've evolved our brand guidelines to hone in on how Walmart+ is set apart from the Walmart brand⁠—not only in terms of colors but also in photography style and visual applications. Our visuals embody the spirit of our creative platform "For anything today brings," with its bright, optimistic, & energetic ways.

Throughout 2021 and 2022, we've evolved our brand guidelines to hone in on how Walmart+ is set apart from the Walmart brand⁠—not only in terms of colors but also in photography style and visual applications. Our visuals embody the spirit of our creative platform "For anything today brings," with its bright, optimistic, & energetic ways.

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The Team
Head of Design: Adhemas Batista
EVP, Executive Creative Director: Chris MacNeil
Design Director: Victoria Macey
Associate Design Directors: Karen Pham, Kenneth Kegley
Junior Designer: Daisy Rosas
Creative Directors: Emily Blaine, Lesley Coleman
Art Director: Mikaela Dapemont
Copywriter: Scott Pierce

The Team
Head of Design: Adhemas Batista
EVP, Executive Creative Director: Chris MacNeil
Design Director: Victoria Macey
Associate Design Directors: Karen Pham, Kenneth Kegley
Junior Designer: Daisy Rosas
Creative Directors: Emily Blaine, Lesley Coleman
Art Director: Mikaela Dapemont
Copywriter: Scott Pierce

The Team
Head of Design: Adhemas Batista
EVP, Executive Creative Director: Chris MacNeil
Design Director: Victoria Macey
Associate Design Directors: Karen Pham, Kenneth Kegley
Junior Designer: Daisy Rosas
Creative Directors: Emily Blaine, Lesley Coleman
Art Director: Mikaela Dapemont
Copywriter: Scott Pierce

©2022 All projects made by Karen Pham and collaborators.