A membership for anything today brings
Walmart’s first-ever membership program rolled out in 2020—bringing together in-store and online benefits to save customers time and money. The membership offers a variety of perks—including early access to upcoming sales and releases, free unlimited deliveries from the store, mobile scan and go, and fuel discounts across its partner gas stations.
Our team was brought on to create the Visual Identity System for the brand—developing the benefit visuals, photo style, and design templates to ensure consistency across multiple channels, supporting campaigns, and the online experience.
A membership for anything today brings
Walmart’s first-ever membership program rolled out in 2020—bringing together in-store and online benefits to save customers time and money. The membership offers a variety of perks—including early access to upcoming sales and releases, free unlimited deliveries from the store, mobile scan and go, and fuel discounts across its partner gas stations.
Our team was brought on to create the Visual Identity System for the brand—developing the benefit visuals, photo style, and design templates to ensure consistency across multiple channels, supporting campaigns, and the online experience.
A membership for anything today brings
Walmart’s first-ever membership program rolled out in 2020—bringing together in-store and online benefits to save customers time and money. The membership offers a variety of perks—including early access to upcoming sales and releases, free unlimited deliveries from the store, mobile scan and go, and fuel discounts across its partner gas stations.
Our team was brought on to create the Visual Identity System for the brand—developing the benefit visuals, photo style, and design templates to ensure consistency across multiple channels, supporting campaigns, and the online experience.
Photography Style
In the spirit of “For anything today brings,” our goal is to capture authentic life moments in a fun & energetic way.
Subject matter should be caught in mid-motion and shot at the height of the moment.
Photography style should be bold, high-contrast, with very little depth of field.
In the spirit of “For anything today brings,” our goal is to capture authentic life moments in a fun & energetic way.
Subject matter should be caught in mid-motion and shot at the height of the moment.
Photography style should be bold, high-contrast, with very little depth of field.
Color Palette
As a sub-brand of Walmart, we lean into Spark Yellow & White as our core colors and shy away from hero-ing Walmart blue to help set the two brands apart.
Typography
To extend and amplify our brand voice, we use Bogle as our typeface for all Walmart+ communications.
Brand Guidelines & Visuals
Throughout 2021 and 2022, we've evolved our brand guidelines to hone in on how Walmart+ is set apart from the Walmart brand—not only in terms of colors but also in photography style and visual applications. Our visuals embody the spirit of our creative platform "For anything today brings," with its bright, optimistic, & energetic ways.
Throughout 2021 and 2022, we've evolved our brand guidelines to hone in on how Walmart+ is set apart from the Walmart brand—not only in terms of colors but also in photography style and visual applications. Our visuals embody the spirit of our creative platform "For anything today brings," with its bright, optimistic, & energetic ways.