Target Back to School
Visual direction and campaign for the 2018 Back to School season
Project Info
Back to school shopping can be a stressful time of year. With a million options and zero time to do it, the check list seems impossible. To empower Target guests, we created a campaign that talks to moms like moms talk to moms: like someone who’s got your back.
You got this!
A campaign aimed at giving Mom the confidence she needs to get everything on trend, under budget and all in one place.
Credits
Agency: Deutsch LA
Client: Target
Role: Designer
Year: 2018
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Creative Directors: Julie Liu, Lesley Coleman
Associate Creative Director: Patricia Ortiz
Art Directors: Mel Riggs, Rachel Ma
Design Director: Greta Mantooth
Designers: Karen Pham, Lily Huang
Copywriters: Catherine Ogletree, Lukas Miller
Video Directors: Mathery
Set Design: Adi Goodrich
Photographer: Stephanie Gonot
Client: Target
Role: Designer
Year: 2018
-
Creative Directors: Julie Liu, Lesley Coleman
Associate Creative Director: Patricia Ortiz
Art Directors: Mel Riggs, Rachel Ma
Design Director: Greta Mantooth
Designers: Karen Pham, Lily Huang
Copywriters: Catherine Ogletree, Lukas Miller
Video Directors: Mathery
Set Design: Adi Goodrich
Photographer: Stephanie Gonot
Broadcast spots
Social presence
© 2026 All projects made by Karen Pham and collaborators.
Based in
California
Available
Worldwide