ADCOLOR FUTURES

Design direction and art direction for ADCOLOR FUTURES program and events hosted at Deutsch LA

Project Info

ADCOLOR FUTURES is a transformational program dedicated to identifying and nurturing the next generation of leaders in advertising, marketing, media, and public relations — offering conference sponsorship, career training, and mentorship to those ready to rise. Deutsch partnered with ADCOLOR to bring this year's theme "Still Rising" to life, creating the design system for partner events hosted at Deutsch to celebrate the cohort.

The work spans print and digital event collateral alongside a dedicated photo shoot led by me and my team—putting the ADCOLOR FUTURES cohort center stage, quite literally.

The photography direction was simple—put each rising star in the spotlight and let them own it. The FUTURES were positioned against two different gold curtain sets, giving each subject their own stage to command. Gold crowns, frames, and pedestals elevated the shoot into something regal—neoclassical in feeling, celebratory in spirit.

The design system mirrors that same energy. Saturated gradients trace the arc of rising light — warm, expansive, and impossible to ignore. A serif display typeface grounds everything in editorial authority, giving the system a voice as bold and elegant as the people it celebrates.

Still Rising isn't just a theme—it's a declaration. Every design decision was made in service of a simple truth: that despite everything, we still rise. Still creating. Still reaching. Together.