Role
Associate Design Director
& (acting) Design Director

Agency
Deutsch LA

Year
2022

Role
Associate Design Director
& (acting) Design Director

Agency
Deutsch LA

Year
2022

Role
Associate Design Director
& (acting) Design Director

Agency
Deutsch LA

Year
2022

LOVE & SPORTS

& do the dang thing!

The right clothes can make you feel 🔥🔥🔥 & spark some bold moves. With Love & Sports, the mission was to create high-performance wear that’s as bold & bright as the people who rock it—all while keeping it affordable and accessible to the world by partnering with Walmart. 

With a daring goal, our design task was to create a Visual Identity System that’s equally as bold & bright. This system supported creative materials across the brand’s launch campaign, social channels, and online experience. 

LOVE & SPORTS

& do the dang thing!

The right clothes can make you feel 🔥🔥🔥 & spark some bold moves. With Love & Sports, the mission was to create high-performance wear that’s as bold & bright as the people who rock it—all while keeping it affordable and accessible to the world by partnering with Walmart. 

With a daring goal, our design task was to create a Visual Identity System that’s equally as bold & bright. This system supported creative materials across the brand’s launch campaign, social channels, and online experience. 

LOVE & SPORTS

& do the dang thing!

The right clothes can make you feel 🔥🔥🔥 & spark some bold moves. With Love & Sports, the mission was to create high-performance wear that’s as bold & bright as the people who rock it—all while keeping it affordable and accessible to the world by partnering with Walmart. 

With a daring goal, our design task was to create a Visual Identity System that’s equally as bold & bright. This system supported creative materials across the brand’s launch campaign, social channels, and online experience. 

LOVE & SPORTS

& do the dang thing!

The right clothes can make you feel 🔥🔥🔥 & spark some bold moves. With Love & Sports, the mission was to create high-performance wear that’s as bold & bright as the people who rock it—all while keeping it affordable and accessible to the world by partnering with Walmart. 

With a daring goal, our design task was to create a Visual Identity System that’s as bold & bright as the mission and products themselves. This system supported creative materials across the brand’s launch campaign, social channels, and online experience. 

LOVE & SPORTS

& do the dang thing!

The right clothes can make you feel 🔥🔥🔥 & spark some bold moves. With Love & Sports, the mission was to create high-performance wear that’s as bold & bright as the people who rock it—all while keeping it affordable and accessible to the world by partnering with Walmart. 

With a daring goal, our design task was to create a Visual Identity System that’s as bold & bright as the mission and products themselves. This system supported creative materials across the brand’s launch campaign, social channels, and online experience. 

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About the Brand

About the Brand

About the Brand

Love & Sports is a vibrant athletic & swimwear brand founded by two celebrity fashion & fitness experts: Michelle Smith & Stacey Griffith. Its products are available exclusively at Walmart. 

This brand is all about balance, as athleisure is at its core. It’s about leg day & ladies night, half-marathons & movie marathons, going from crunches to brunches. No matter who you are, where you live, or what size you wear, you deserve to feel as bright & bold as the clothes that keep you moving. 

Love & Sports is a vibrant athletic & swimwear brand founded by two celebrity fashion & fitness experts: Michelle Smith & Stacey Griffith. Its products are available exclusively at Walmart. 

This brand is all about balance, as athleisure is at its core. It’s about leg day & ladies night, half-marathons & movie marathons, going from crunches to brunches. No matter who you are, where you live, or what size you wear, you deserve to feel as bright & bold as the clothes that keep you moving. 

Love & Sports is a vibrant athletic & swimwear brand founded by two celebrity fashion & fitness experts: Michelle Smith & Stacey Griffith. Its products are available exclusively at Walmart.

This brand is all about balance, as athleisure is at its core. It’s about leg day & ladies night, half-marathons & movie marathons, going from crunches to brunches. No matter who you are, where you live, or what size you wear, you deserve to feel as bright & bold as the clothes that keep you moving.

Love & Sports is a vibrant athletic & swimwear brand founded by two celebrity fashion & fitness experts: Michelle Smith & Stacey Griffith. Its products are available exclusively at Walmart.

This brand is all about balance, as athleisure is at its core. It’s about leg day & ladies night, half-marathons & movie marathons, going from crunches to brunches. No matter who you are, where you live, or what size you wear, you deserve to feel as bright & bold as the clothes that keep you moving.

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Color Palette

Color Palette

Color Palette

The color palette is inspired by the vibrancy & energy of the Love & Sports products. Although there is a core color palette that we can reference, the color system is made to be flexible. The colors of the products & their environment inform the colors of the creative.

The color palette is inspired by the vibrancy & energy of the Love & Sports products. Although there is a core color palette that we can reference, the color system is made to be flexible. The colors of the products & their environment inform the colors of the creative.

The color palette is inspired by the vibrancy & energy of the Love & Sports products. Although there is a core color palette that we can reference, the color system is made to be flexible. The colors of the products & their environment inform the colors of the creative.

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Typography

Typography

Typography

ITC Avant Garde Gothic Pro is the primary typeface for Love & Sports. This bold sans serif is used in our brand communications to complement our logo.

ITC Avant Garde Gothic Pro is the primary typeface for Love & Sports. This bold sans serif is used in our brand communications to complement our logo.

ITC Avant Garde Gothic Pro is the primary typeface for Love & Sports. This bold sans serif is used in our brand communications to complement our logo.

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Photography Style

Photography Style

Photography Style

Photography Style

This brand is all about being in motion, whether you’re running errands or doing your HIIT workout. 

The photography style captures a range of motion to represent the unique & authentic ways people move. Action-oriented shots in a variety of settings will highlight this
athleisure wear’s versatility. 

Think: less posed, more natural.

This brand is all about being in motion, whether you’re running errands or doing your HIIT workout. 

The photography style captures a range of motion to represent the unique & authentic ways people move. Action-oriented shots in a variety of settings will highlight this
athleisure wear’s versatility. 

Think: less posed, more natural.

This brand is all about being in motion, whether you’re running errands or doing your HIIT workout.

The photography style captures a range of motion to represent the unique & authentic ways people move. Action-oriented shots in a variety of settings will highlight this athleisure wear’s versatility.

Think: less posed, more natural.

This brand is all about being in motion, whether you’re running errands or doing your HIIT workout.

The photography style captures a range of motion to represent the unique & authentic ways people move. Action-oriented shots in a variety of settings will highlight this athleisure wear’s versatility.

Think: less posed, more natural.

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Brand Guidelines & Visuals

Brand Guidelines & Visuals

Brand Guidelines & Visuals

We created a 110+ page style guide to document all the rules we play by for the brand. Taking inspiration from the products’ designs and colors, we created a bold, modern-retro design system by pairing photos with colorful repeating logos. We also expanded our system and leveraged the ampersand to frame talent and call attention to the intersection of the two worlds (love and sports).

We created a 110+ page style guide to document all the rules we play by for the brand. Taking inspiration from the products’ designs and colors, we created a bold, modern-retro design system by pairing photos with colorful repeating logos. We also expanded our system and leveraged the ampersand to frame talent and call attention to the intersection of the two worlds (love and sports).

We created a 110+ page style guide to document all the rules we play by for the brand. Taking inspiration from the products’ designs and colors, we created a bold, modern-retro design system by pairing photos with colorful repeating logos. We also expanded our system and leveraged the ampersand to frame talent and call attention to the intersection of the two worlds (love and sports).

We created a 110+ page style guide to document all the rules we play by for the brand. Taking inspiration from the products’ designs and colors, we created a bold, modern-retro design system by pairing photos with colorful repeating logos. We also expanded our system and leveraged the ampersand to frame talent and call attention to the intersection of the two worlds (love and sports).

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The Team
Head of Design: Adhemas Batista
EVP, Executive Creative Director: Chris MacNeil
Design Director: Jean-Lou Renoux
Associate Creative Directors: Jessica Kemmerling, Caroline Gallalee
Associate Design Directors: Karen Pham, Kenneth Kegley
Designers: Taryn Oshiro-Wachi, Daisy Rosas
Photographer: Tory Rust

The Team
Head of Design: Adhemas Batista
EVP, Executive Creative Director: Chris MacNeil
Design Directors: Jean-Lou Renoux, Karen Pham
Associate Creative Directors: Jessica Kemmerling, Caroline Gallalee
Associate Design Director: Kenneth Kegley
Designers: Taryn Oshiro-Wachi, Daisy Rosas
Photographer: Tory Rust

The Team
Head of Design: Adhemas Batista
EVP, Executive Creative Director: Chris MacNeil
Design Directors: Jean-Lou Renoux, Karen Pham
Associate Creative Directors: Jessica Kemmerling, Caroline Gallalee
Associate Design Director: Kenneth Kegley
Designers: Taryn Oshiro-Wachi, Daisy Rosas
Photographer: Tory Rust

The Team
Head of Design: Adhemas Batista
EVP, Executive Creative Director: Chris MacNeil
Design Directors: Jean-Lou Renoux, Karen Pham
Associate Creative Directors: Jessica Kemmerling, Caroline Gallalee
Associate Design Director: Kenneth Kegley
Designers: Taryn Oshiro-Wachi, Daisy Rosas
Photographer: Tory Rust

©2022 All projects made by Karen Pham and collaborators.