Roles
Art Director
Designer
Author

Agency
Brit + Co

Year
2017

Brit + Co x JCPenney

From creating moodboards and social media graphics to purchasing props and art directing shoots, I helped to shape the look and feel of branded content for Brit + Co — a media company rooted in inspiring, educating and entertaining real women with a creative spirit. With this campaign, we partnered with JCPenney to highlight some of the hottest spring styles that accentuate bods of all shapes and sizes.

Here is the original article featured on Brit + Co.

Brit + Co x JCPenney

From creating moodboards and social media graphics to purchasing props and art directing shoots, I helped to shape the look and feel of branded content for Brit + Co — a media company rooted in inspiring, educating and entertaining real women with a creative spirit. With this campaign, we partnered with JCPenney to highlight some of the hottest spring styles that accentuate bods of all shapes and sizes.

Here is the original article featured on Brit + Co.

Brit + Co x JCPenney

From creating moodboards and social media graphics to purchasing props and art directing shoots, I helped to shape the look and feel of branded content for Brit + Co — a media company rooted in inspiring, educating and entertaining real women with a creative spirit. With this campaign, we partnered with JCPenney to highlight some of the hottest spring styles that accentuate bods of all shapes and sizes.

Here is the original article featured on Brit + Co.

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The Team
Models: Alisa Magennis, Beth Wischnia, and Caroline Hetzel
Production + Design: Karen Pham
Hair and Makeup: Misty Spinney
Photography: Chris Andre